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1-day Business Model Training in Amsterdam

Learn how to analyze, develop and optimize business models in a structured, fast and sustainable way.  



On request


CINETOL, Tolstraat 182, 1074VM Amsterdam, Netherlands

Ideal for...

Founders, startup-members, project managers, executives, employees from the areas of corporate development, marketing, sales, trainers, and coaches.
1-day workshop, Business Model Canvas PDF guide, certificate

Business Model Training description

Our Business Model Training is based on the latest methods and integrates the concepts and tools of A. Osterwalder (Business Model Generation), E. Ries (The Lean Startup), W. Chan Kim / R. Mauborgne (Blue Ocean Strategy) and O. Gassmann (The Business Model Navigator).


  • Understanding and analyzing existing business models (Business Model Analysis)
  • Develop new business models (Business Model Generation)
  • Further development of existing and new business models (Business Model Innovation)
  • Visualize existing business models with the Business Model Canvas / Business Model Toolkit (selection from Unicorns and traditional companies)
  • Evaluation of the business model with KPIs in the dimensions market side / implementation side / profitability
  • Testing the business model ideas using the Lean Startup method


  • You want to develop and test new business models in a structured and fast way
  • You want to make existing business models fit for the future

Our Business Model Training is aimed at executives as well as product / project managers who want to take responsibility for, develop or further develop business models. In addition, it is also aimed at board members and managing directors who want to get to know the right tools for the strategic development of their business.


Eventbrite - Business Model Canvas Workshop Amsterdam

Jörn Steinz (MBA)

Innovation Consultant & Design Thinking Coach

Joern Steinz (MBA), born 1975, is used to the process of developing innovative solutions. First, when he worked in consulting and corporate development positions at Accenture, XING and the Freenet Group, he led projects to create new products and services. Since 2014, as the founder of the Innominds Training agency, he has been conducting high impact innovation trainings with the focus on building innovation competencies. He lives in Hamburg.

Eventbrite - Business Model Canvas Workshop Amsterdam

Location Business Model Training in Amsterdam

Adress: CINETOL, Tolstraat 182, 1074VM, Amsterdam

Our Business Model Training in takes place at the Cinetol building, which is a beautifully located location in the center of Amsterdam. The location which is easily accessible by public transport and by car. There is ample parking in the Tolstraat (often in front of the door). If you are you coming with public transport, you may take tram 4 to Lutmastraat.

Cinetol s a breeding ground for creativity, entrepreneurship, and culture. There is also a cafe in the building and we can have a delicious lunch or a drink or two after the workshop.

The space is on the garden side of the building and adjacent to it is an accessible roof terrace, overlooking the nature garden that sits behind the building. We will be able to work there in peace.

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What is Business Model Canvas?

The Business Model Canvas (short: BMC) is the means of choice to visualize business models and startup ideas. Many experts are now of the opinion that the Business Model Canvas can completely replace the outdated Business Plan. Developed by Alexander Osterwalder and published in his book “Business Model Generation”, the Business Model Canvas has already reached more than 5,000,000 users. It is a framework for visionaries and innovators who want to turn outdated business models upside down and drive innovation.

Why joining our Business Model Training?

Every idea needs a functioning business model if it is to be sustainable and reach as many people as possible. It is easier to realize a bad idea with a good business model than the best idea without one. The Business Model Canvas helps to bring all essential elements of a successful business model into a scalable system. As a startup in which the business model is usually not yet completely clear, you can quickly compare different variants with each other. Existing business models in innovative companies can also be quickly further developed with the Canvas to get ideas on how the company could operate in 2, 5 or 10 years. 

The 9 Elements of the Business Model Canvas

Customer segments
Every startup has a certain target group in mind or is at least looking for market segments that have a high benefit from their product. From a small niche to a mass market everything can be found here. Perhaps it is also a “multi-sided market” in which the user is not the same as the customer, e.g. in the Google search (user: searcher / customer: advertiser). Through validated learning, the understanding of the customer segments should become clearer and clearer and fit optimally to the value proposition. Who are your target groups?

Value proposals
Companies of any size basically have only one central task. They solve certain problems of their customers or satisfy a need. This benefit promise is called “value proposition” in the business model canvas. The product offered by your startup can be newer, better, more fitting, more stylish, cheaper or simply more user-friendly than the one that has existed so far to solve the problem of the customer segment. What are the benefits of working with your customers?

Here you describe how you interact with your customers, starting with attracting attention to the product, through distribution channels and delivery to after-sales service. How do your customers know about your offer and how do they get it?

Customer Relationships
Depending on the offer, customers expect a certain kind of service and handling. Many Tech Startups offer Software as a Service (SaaS) in the B2C market, where customer interaction is almost 100% automated. Another startup may offer customizable services that require direct interpersonal interaction. How to shape the customer relationship is an important part of the business model and should be clearly defined. How do you win, keep and upgrade your customers?

Revenue Streams
There are often several ways to earn money with the same value proposition. Especially in this area, the business model canvas can be used to play through various options and identify new business models. Single payments quickly bring money into the cash register, but subscribers promise continuous cash flow over a longer period of time. Perhaps elements of the value proposition can also be used for licensing or leasing. After these rather strategic considerations, the question of the pricing model also arises here. Where does the money come from in this business model?

Key resources
Especially as a startup, you are often dependent on certain resources to market the value proposition, as the infrastructure is still in its infancy. What physical, human and financial resources are essential?

Key Activities
In order to realize the value proposition, certain central activities are necessary. The development of an app, new solutions for customers or a network should flow into this area of the Business Model Canvas. What are the most important activities to keep this business model running?

Key Partnerships
Depending on the business model, it may be good to enter into a strategic partnership with non-competitors, suppliers or service providers in order to reduce risks or ensure scalability. Who are your key partners?

Cost Structure
Where implementation takes place, costs are also incurred, especially for key activities, resources and partnerships. With regard to these elements, the most important cost items should be quickly identified. What are your most important expenses without which the business model would not run?